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The applications of Artificial Intelligence (AI) in various areas of professional and knowledge work are growing. Emotions play an important role in how users incorporate a technology into their work practices. The current study draws on work in the areas of AI-powered technologies adaptation, emotions, and the future of work, to investigate how knowledge workers feel about adopting AI in their work.

We gathered 107,111 tweets about the new AI programmer, GitHub Copilot, launched by GitHub and analysed the data in three stages. First, after cleaning and filtering the data, we applied the topic modelling method to analyse 16,130 tweets posted by 10,301 software programmers to identify the emotions they expressed. Then, we analysed the outcome topics qualitatively to understand the stimulus characteristics driving those emotions. Finally, we analysed a sample of tweets to explore how emotional responses changed over time.

We found six categories of emotions among software programmers: challenge, achievement, loss, deterrence, scepticism, and apathy. In addition, we found these emotions were driven by four stimulus characteristics: AI development, AI functionality, identity work, and AI engagement. We also examined the change in emotions over time. The results indicate that negative emotions changed to more positive emotions once software programmers redirected their attention to the AI programmer's capabilities and functionalities, and related that to their identity work.

Overall, as organisations start adopting AI-powered technologies in their software development practices, our research offers practical guidance to managers by identifying factors that can change negative emotions to positive emotions.

Our study makes a timely contribution to the discussions on AI and the future of work through the lens of emotions. In contrast to nascent discussions on the role of AI in high-skilled jobs that show knowledge workers' general ambivalence towards AI, we find knowledge workers show more positive emotions over time and as they engage more with AI. In addition, this study unveils the role of professional identity in leading to more positive emotions towards AI, as knowledge workers view such technology as a means of expanding their identity rather than as a threat to it.

The purpose of this paper is to explore the process and competitive factors of entrepreneurship in digital space in Iran.

In the last decades, the development and advancement of information and communication technologies (ICTs) and the business innovations related to them have defined a new economy which is known as “digital economy”. Establishing and running businesses in this digital space means carrying out a kind of electronic commerce by exploiting the internet and other electronic networks. The new digital economy provides exceptional opportunities for many entrepreneurs to create new ventures in different business areas according to electronic commerce models. Given that researchers in Iran have not studied digital entrepreneurship and there is a great interest in digital entrepreneurship, further research is needed on this subject. According to research in Canada by Carrier et al. on cyber entrepreneurship, the authors used the same method and studied five cases that work in digital entrepreneurship in Iran. In this paper, the authors first review the literature of digital entrepreneurship – digital entrepreneurship framework that include a typology of digital ventures and their characteristics, characteristics of digital entrepreneurs, and the distinctions between digital and traditional entrepreneurship. Then five digital entrepreneurs in Iran were surveyed to explore the process of their entrepreneurship and competitive elements applied by them.

The most notable contribution of this research is the focus on the process of this type of entrepreneurship and the steps which were used by entrepreneurs. Unlike the traditional forms of entrepreneurship, the entrepreneurs in cyber space in Iran did not examine the feasibility of their projects; also, the identification of a business opportunity created business ideas. Another contribution is that the authors found ten factors as the internet‐based entrepreneurs' competitive elements in Iran, and also found interesting results about characteristics of internet‐based entrepreneurs.

This paper provides an overview of internet‐based entrepreneurship in Iran. According to collected information, the authors propose the process of internet‐based entrepreneurship and its competitive elements, and establish a basis for future research.